Brand Extention

Our idea behind a brand extension is that an important player could decide to add a product to he’s portfolio. The hardest part is often to create a brand and the reputation around it, it is time consuming and expensive. As a result, you often see players increase their product portfolio, that is where we want to step in.

When you look at the Procter and Gamble, the Unilvers, Johnson & Johnson, …. They all build their portfolio of products around their main brand. This is what we are looking for, as a distributor or again as a partner.